Creating a written brief

briefOne of the biggest initial problems designers and clients face together when beginning any project is the brief.

Many of my clients tell me that they find it incredibly hard to give an outline of the project they want their designer to undertake. And understandably so. If you have never commissioned any design work before, you probably wonder what on earth they are asking for. It is incredibly useful as well for the designer to have a brief. There will be no hidden surprises halfway through, no awkward conversations of ‘We thought it would include such and such…” or “Surely you knew that is what we meant?”.

With that in mind, I offer here a simplified guide, for designers and clients,to getting a clear concise brief. Continue Reading

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