Life is funny sometimes. I sit in front of my computer day after day and am often bombarded by emails containing portfolios of designers, illustrators or developers looking to show me their skills in the hope I can give them work. Many are good, some are not well thought out and some are quite simply, amazing. However, how many do I really deal with? Not many. Emails are impersonal, you know you’re being blind copied in and unless I see something in it straight away to make me click through, most honestly just dont get looked at in any detail.
Harsh? Maybe. Common? Definitely. Most designers I know are exactly the same. Bombarded daily, overworked, little free time and so therefore this situation happens again and again.
But this week it was different. Very different. Something extraordinary happened. I received a letter. Not an email. A letter. And it was handwritten, not printed out. And in it was a memory stick and a wonderful message from and illustrator called David Weekes. As he took the time to hand write me a letter, I read it in detail, and proceeded to attach the memory stick to my computer to see what was on it. And am I glad I did. It was brilliant.
Beautiful little hand-drawn images that reminded me of Roald Dahl books, clever little sketches of characters and illustrations that were full of charm. To cut a long story short, I called him and we got chatting. He has just left a meeting with myself and now we know each other alot better than before. And all because of a simple handwritten letter. As we spoke for over an hour we got on famously and shared many likes (and opinions). And that is the power of building a relationship. One that would never have happened if he had just emailed me. So to all those budding designers, illustrators and web developers who get in touch with me every day take a lesson from this. Be different. Be personal. and be real. It makes all the difference and could make a difference to you in many ways.
P.S. I am now actively seeking work for David and his illustrations and have already had firm interest. And all it took was time to write a letter.4